Linkable assets are high-quality, the most important part of SEO which grows your website. It is also known as link bait.
Linkable assets refer to valuable content or resources that are compelling and shareable, encouraging others to link to them.
These can include well-researched articles, infographics, interactive tools, or any content that provides unique insights or solutions.
Essentially, they are pieces of content that other websites or individuals would want to link to because of their quality and relevance.
What are the Characteristics of Linkable Assets?
There are many characteristics of linkable assets.
- Unique and Valuable Content
Provide unique and good learning data that is easy for readers to read.
- Thorough and Comprehensive
Provide comprehensive content on every question or subject including the explanation of problems and their solutions.
- Engaging and Easy to Understand
Provide your information about any subject in the best-attempted method and present charming content.
- Actionable and Practical
Provide complete steps and tips that the users can easily understand.
- Original Research or Data
Present your data after research or case studies
- Regular Updates and Maintenance
Make sure that your presented data is up-to-date and relevant.
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What are the Types of Linkable Assets?
There are many types of linkable assets.
- Ultimate Guides
Provide extensive learning steps that users can easily understand.
- Infographics
Explanation through video introduction is a very good method to make difficult things easy.
- Case Studies
We need to provide data with a complete study of our subject. We cannot perform best without a case study.
- Tools & Calculators
We need to mention the tools for complex tasks that make our work easier and also helpful for users
- Research Studies
We must confirm our research or work from experienced persons to check our performance.
How to Create Effective Linkable Assets?
There are a few methods by which we can create effective linkable assets.
- Thorough Research
First, we need to select people, their necessary things, and their important questions on them.
- High-Quality Content
Make sure that our content is unique, good, different from others, and easy to read for the reader.
- Visual Appeal
A visual introduction of any subject makes it easier for the reader to understand. Video tutorials and image presentations a good examples of visual information.
- Promotion
Promote your content by pasting its backlink to different places like social media. In this way, you can generate more traffic.
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Examples of Successful Linkable Assets
There are many examples of successful linkable assets of which some are given below.
- MOZ’s “Beginner’s Guide to SEO”
- Neil Patel’s “Ubersuggest“
- Hub Spot’s Marketing Statistics
- Harvard Business Review’s “10 Must-Read Articles for New Leaders
- Backlink’s “Google’s 200 Ranking Factors”
- SEmrush’s “Global State of Content Marketing Report”
- Quick Sprout’s “The Advanced Guide to Content Marketing’s
- National Geographic’s “Your Shot Photo Community”
- BuzzSumo’s Content Research Tool
- CDC’s COVID-19 Data Tracker
Frequently Asked Questions – FAQs
How Do I Create A Linkable Content?
There are a few methods by which we can create linkable content.
- Understand Your Audience
- Research Your Industry
- Create Comprehensive and In-Depth Content
- Visual Appeal
- Original Research and Data
- Solve Common Problem
- Evergreen Content
- Create Shareable Assets
- Engage with Influencers and Thought Leaders
- Promote Your Content
- Collaborate and Network
- Optimize for SEO
What Is A Link Asset?
Content on a website is known as a link which leads them to link with it. Link assets are a very easy and successful building method that is used to generate interest.
How Can You Become An Asset To Link?
There are a few ways in which we can become assets to link.
- Create High-Quality Content
- Be an Authority in Your Niche
- Original Research and Data
- Provide Solutions to Problems
- Build Relationships
- Guest Posting
- Create Linkable Assets
- Engage in Social Media
- Participate in Industry Forums and Communities
- Be a Source for Journalists
- Create Link-Worthy Resources
- Optimize Your Website for User Experience
